INTERNATIONAL BRANDS CORPORATE GIFTING

International Brand Awareness, India:

The question is why International products? The answer is quite simple. l The Corporate gifting sector is tired of the run of the mill Chinese products which have flooded the market. l International Branded products are much appreciated over any other cheap Chinese products, as their perceived value is much higher. l Most of these International Branded Products are High Fashion Luxury Brands and Fashion Accessories. Hence they are recognized world over for their elegance, design superior quality and after sales services. l The corporate gifting sector is looking for new products that have an appeal to the user and value for money. l These International products offer not only novelty but also style, class and are a Status symbol. There are several advantages when it comes to gifting International Products. But certain aspects need to be kept in mind. The performance of these branded products, their current market size and their potential in their future. Also the limitation of these brands and the support that is provided by the overseas brands to their respective Indian representatives.

There have been several International Brands in the Indian gifting sector such as Cross, Parker, Mont Blanc, Sheaffer, Pierre Cardin etc. but all of these are Stationery or Writing Instruments Brands. But the new brands that are coming up now in the Indian market are Cerruti 1881, Ungaro, Charles Jourdan, Balenciaga, Iceberg, Belfe, Gattinoni, Renato Balestra, Akakuro, and Lancetti. These are Hi-Fashion Luxury Brands which have a wide range & Designer Products to offer to their customers. One major drawback of these International Products is that they are less well known in the Indian market compared to other international brands which have been established here since some years now. the performance of the International Brands which have been introduced recently are hard to gauge as they are not yet that well known in India as they are abroad. The only way the performance of these products can be gauged in the Indian market is when they are well known here. Incase of International Brands, ‘visibility’ plays a great role. The more visible or well known the brand is the more people appreciate it. In order to ensure good business in the Indian Corporate Gifting Sector or in B2B these International brands need to insure good B2C that is, visibility in the Retail Sector. Brand awareness is essential to generate corporate business. At present the market is mature enough. There are many factors which have made the emergence of International brands possible today. The tastes and preferences of the consumer, the buying power of consumers as well as the retail ambience have contributed towards the fast pace of the emergence of these International Brands. As mentioned before, cheap Chinese products are no longer appreciated in the Indian market.

INTERNATIONAL BRANDS CORPORATE GIFTING